Believe it or not, I don’t always wear a ton of color. Somewhere in the past few months The Style Safari became a whirlwind of pastels and brights, which lit up my closet and my mood. But just like anything, style goes in stages, and I can feel myself shifting back toward easy neutrals and statement black and white. But if you follow me on Instagram, you know that my insta-brand has a LOT of color. Flourishes of stripes, bold color mixing and adventurous accessories have become one of my brand hallmarks, and frankly, right now I’m not loving that fact. So how important really is a color scheme for your brand?
When I think about blogger color schemes, two distinctly different, but equally powerful brands come to mind. Color Me Courtney and Happily Grey. They both have such strong viewpoints on not only how they shoot and filter their photos, but what types of clothing they wear and do not, in order to further their brand consistency.
I struggle with this for myriad reasons. I named this blog The Style Safari not just for fashion and travel, but for the evolution, adventure or ‘safari’ of my style. What I wear now is by no means what I wore when I started this blog, what I wore when I had a corporate job, or maybe even what I wore 3 months ago. Style is so important to me because I think it reflects not only your mood that day, but the person you aim to become.
So how does that evolution of style translate into instagram images and a ‘consistent feed’? Truthfully, I don’t know the answer. I guess I’m asking you. How does one remain consistent when the message they are saying that one should always explore, expand, and change? How do I tell a consistent story through my images while still exploring all the colors, the styles and trends that I need in order to feel fulfilled? I assume that if I get bored with something, you guys are right there behind me, so I struggle with that balance of innovation and brand recognition.
So what’s the right way to think about color schemes for your brand? I’m not sure, but for me I’m going to have to search for consistency in other ways. Right now I’m feeling classic black and white, creams and cognacs, and military greens. I will still have a few more colored posts coming up (especially from my upcoming Italy trip!) but I think as I head into fall you should expect to see a moodier, more sophisticated me. At least, until I change my mind again!