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      Postpartum Update: 8 Weeks with Dean

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      Designed by Stefanie: Floral Maternity Dress

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      Designed by Stefanie: Floral Maternity Dress

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      30 Week Bumpdate: Baby #3

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      Postpartum Update: 8 Weeks with Dean

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      Postpartum Update: 4 Weeks with Dean

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      Designed by Stefanie: Floral Maternity Dress

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      30 Week Bumpdate: Baby #3

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Recent Articles
Postpartum Update: 8 Weeks with Dean
Postpartum Update: 4 Weeks with Dean
Designed by Stefanie: Floral Maternity Dress
36 Week Bumpdate: Baby #3
30 Week Bumpdate: Baby #3
Why I Quit ‘Influencing’

theStyleSafari

  • Fashion
    • All Inspiration Pregnancy Style and Tips Shopping List Stefanie’s Fashion Portfolio Styling Tips
      Pregnancy and Motherhood

      Postpartum Update: 8 Weeks with Dean

      Fashion Design

      Designed by Stefanie: Floral Maternity Dress

      Pregnancy Style and Tips

      36 Week Bumpdate: Baby #3

      Pregnancy and Motherhood

      20 Week Bumpdate: Baby #3

      Inspiration

      1 Item 3 Ways: White Combat Boots

      Inspiration

      What to wear in Lake Tahoe: Summer…

      Inspiration

      My 5 Favorite Fashion TV Shows

      Inspiration

      Everything I wore in NYC last week

      Pregnancy Style and Tips

      Postpartum Update: 8 Weeks with Dean

      Pregnancy Style and Tips

      Designed by Stefanie: Floral Maternity Dress

      Pregnancy Style and Tips

      36 Week Bumpdate: Baby #3

      Pregnancy Style and Tips

      20 Week Bumpdate: Baby #3

      Shopping List

      3 Ways to Style a White Puffer…

      Shopping List

      13 Chic Non-Maternity Items under $100 to…

      Shopping List

      New Small Brand Alert: Magill Clothing

      Shopping List

      My 5 Favorite Shops in Paris

      Stefanie’s Fashion Portfolio

      Designed by Stefanie: Floral Maternity Dress

      Stefanie’s Fashion Portfolio

      Designed by Stefanie: Scrunchie Strap 2 Piece…

      Stefanie’s Fashion Portfolio

      Designed by Stefanie: Blue Print Strapless Dress…

      Stefanie’s Fashion Portfolio

      Designed by Stefanie: Red Bow Tunic and…

      Styling Tips

      The New Rules of Pattern Mixing

      Styling Tips

      5 Items I Bought and Regretted

      Styling Tips

      Style in your 30s: 3 Tips

      Styling Tips

      Early Fall Style and Transitional Style Picks

  • Home Decor
    • All Inspiration Shopping List Stefanie’s Portfolio
      Pregnancy and Motherhood

      Liam’s Modern Surf and Skate Nursery Design

      Home DIY

      DIY Ottoman Cover- Faux Fur and Beyond!

      Patternmaking Videos and Resources

      My Atelier Reveal : And a Video…

      Home Decor

      Atelier The Style Safari: Designing my Ultimate…

      Inspiration

      Being Trapped Indoors has me Dreaming of…

      Inspiration

      Bathroom Vanity Organization

      Inspiration

      Powder Room Remodel and Designing with Large…

      Inspiration

      San Francisco Decorator Showcase 2019

      Shopping List

      7 Must Have Interior Design books for…

      Shopping List

      10 Light and White Coffee Tables

      Shopping List

      Target Project 62: 20 More Reasons to…

      Shopping List

      The New New at CB2 will make…

      Stefanie’s Portfolio

      Liam’s Modern Surf and Skate Nursery Design

      Stefanie’s Portfolio

      DIY Ottoman Cover- Faux Fur and Beyond!

      Stefanie’s Portfolio

      My Atelier Reveal : And a Video…

      Stefanie’s Portfolio

      Atelier The Style Safari: Designing my Ultimate…

  • Lifestyle
    • All Fitness Pregnancy and Motherhood Thoughts and Essays Weddings and Wedding Planning
      Pregnancy and Motherhood

      Postpartum Update: 8 Weeks with Dean

      Pregnancy and Motherhood

      Postpartum Update: 4 Weeks with Dean

      Fashion Design

      Designed by Stefanie: Floral Maternity Dress

      Pregnancy and Motherhood

      30 Week Bumpdate: Baby #3

      Fitness

      How to Make the Most out of…

      Fitness

      The Diet I Didn’t Realize I was…

      Fitness

      Postpartum Fitness with ClassPass LIVE

      Fitness

      Pregnancy Safe Workout: What I actually do…

      Pregnancy and Motherhood

      Postpartum Update: 8 Weeks with Dean

      Pregnancy and Motherhood

      Postpartum Update: 4 Weeks with Dean

      Pregnancy and Motherhood

      Designed by Stefanie: Floral Maternity Dress

      Pregnancy and Motherhood

      30 Week Bumpdate: Baby #3

      Thoughts and Essays

      Why I Quit ‘Influencing’

      Thoughts and Essays

      10 Tasks for February, and my short…

      Thoughts and Essays

      Budgeting Tips for Bloggers

      Thoughts and Essays

      The First Trimester Blues: Different from Last…

      Weddings and Wedding Planning

      My Engagement Story

      Weddings and Wedding Planning

      #WeddingWednesday: The Details, Paper Goods and Gifts

      Weddings and Wedding Planning

      Designed by Stefanie: #WeddingWednesday – The Dress

      Weddings and Wedding Planning

      #WeddingWednesday: My Table Settings and Headaches

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      7 TIPS FOR SHOPPING THE SOUKS OF…

      Travel

      Everything I Wore in Jackson Hole, Wyoming

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      My 5 Favorite Shops in Paris

      Travel

      What to Pack for your next Beach…

      Travel

      Colmar Travel Guide: Where to Eat and…

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    • All Accessories DIY Clothing DIY Home DIY Patternmaking Videos and Resources Project Real Way
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      Liam Turns 1! His California Surf Theme…

      Home DIY

      Marina Turns 3! Her Rainbow Birthday Party

      Home DIY

      DIY Ottoman Cover- Faux Fur and Beyond!

      Patternmaking Videos and Resources

      My Atelier Reveal : And a Video…

      Accessories DIY

      DIY Ice Dye Ring Sling

      Accessories DIY

      DIY Woven Ribbon Bag

      Accessories DIY

      DIY Floral Headband for Babies and Toddlers

      Accessories DIY

      DIY Gold Cowrie Shell Necklace

      Clothing DIY

      Daddy Daughter Reversible Robe Gifts with Simplicity

      Clothing DIY

      Easy Toddler Elton John Costume for Halloween

      Clothing DIY

      Designed by Stefanie: Mixed Print Robe Dress

      Clothing DIY

      Upcycled White Shirt Dress Tutorial

      Home DIY

      Liam Turns 1! His California Surf Theme…

      Home DIY

      Marina Turns 3! Her Rainbow Birthday Party

      Home DIY

      DIY Ottoman Cover- Faux Fur and Beyond!

      Home DIY

      DIY Felt Monster Puppets for Toddlers

      Patternmaking Videos and Resources

      My Atelier Reveal : And a Video…

      Patternmaking Videos and Resources

      How to design and embroider a custom…

      Patternmaking Videos and Resources

      Sewing With Stefanie: Unique Pleating Techniques Tutorial

      Patternmaking Videos and Resources

      How to Use Decorative Stitches on Clothing…

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      Project Realway: Warm Weather Look Inspired by…

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Inspiration

How Important are Color Schemes for your Brand?

Believe it or not, I don’t always wear a ton of color. Somewhere in the past few months The Style Safari became a whirlwind of pastels and brights, which lit up my closet and my mood. But just like anything, style goes in stages, and I can feel myself shifting back toward easy neutrals and statement black and white. But if you follow me on Instagram, you know that my insta-brand has a LOT of color. Flourishes of stripes, bold color mixing and adventurous accessories have become one of my brand hallmarks, and frankly, right now I’m not loving that fact. So how important really is a color scheme for your brand?

cream tassel blouse, black mott and bow jeans, cap toe flats cream tassel blouse, black mott and bow jeans, cap toe flats

When I think about blogger color schemes, two distinctly different, but equally powerful brands come to mind. Color Me Courtney and Happily Grey. They both have such strong viewpoints on not only how they shoot and filter their photos, but what types of clothing they wear and do not, in order to further their brand consistency.

I struggle with this for myriad reasons. I named this blog The Style Safari not just for fashion and travel, but for the evolution, adventure or ‘safari’ of my style. What I wear now is by no means what I wore when I started this blog, what I wore when I had a corporate job, or maybe even what I wore 3 months ago. Style is so important to me because I think it reflects not only your mood that day, but the person you aim to become.

cream tassel blouse, black mott and bow jeans, cap toe flats cream tassel blouse, black mott and bow jeans, cap toe flats

So how does that evolution of style translate into instagram images and a ‘consistent feed’? Truthfully, I don’t know the answer. I guess I’m asking you. How does one remain consistent when the message they are saying that one should always explore, expand, and change? How do I tell a consistent story through my images while still exploring all the colors, the styles and trends that I need in order to feel fulfilled? I assume that if I get bored with something, you guys are right there behind me, so I struggle with that balance of innovation and brand recognition.

So what’s the right way to think about color schemes for your brand? I’m not sure, but for me I’m going to have to search for consistency in other ways. Right now I’m feeling classic black and white, creams and cognacs, and military greens. I will still have a few more colored posts coming up (especially from my upcoming Italy trip!) but I think as I head into fall you should expect to see a moodier, more sophisticated me. At least, until I change my mind again!

cream tassel blouse, black mott and bow jeans, cap toe flats

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How Important are Color Schemes for your Brand? was last modified: August 9th, 2017 by Stefanie
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